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MSc 2 Management, specializing in Service Management and Marketing

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Dual skills - Marketing and Management - to take advantage of rich career opportunities in the service sector:

  • Transmit to participants the knowledge, know-how and interpersonal skills they need to :
  • Manage an offer: develop and implement a service marketing plan
  • Develop and implement satisfaction and loyalty strategies in services - Innovate service offerings
  • Manage a market: Diagnose a market - Analyze a global market and adjust an action plan to the specific challenges of a local market.
  • Managing a team: Integrate the specificities of the service sector into team management - Know yourself better to manage better.

The MSc in Service Management and Marketing (MMS) will enable you to position yourself as an operational manager or marketing manager, and progress to senior management positions. The average salary of our graduates is around 35 k€.

Positions held by graduates

  • Brand general manager
  • Marketing director
  • Customer service manager
  • Operations manager
  • Junior project manager
  • Marketing operations manager ...

Companies that have hired graduates

Airbus Helicopters, Air France, Bouygues Immobilier, Cabesto, CMA CGM, Décathlon, Europcar, Gemalto, Groupe Accor, Monshowroom.com, Onet, Orange, SNCF, Société Générale, Sodexo ...

Our students are the best to talk about the program and share their experience and feelings on this training. Discover the reviews from the Eduniversal ranking.

Promotion 2022-2023:

"A complete, professional, international and human training, with passionate and exciting teachers."

"A multidisciplinary program that allows you to acquire expertise in service management while remaining highly professionalizing."

"The diversity of speakers and electives allows you to adapt your career according to your ambitions."

"Excellent support of students for internship and employment, with an active network of alumni."

"The alternance and the many practical works bring a real added value on the labour market."

"One of the best masters in France in service management, with a strong recognition of companies."


Promotion 2023-2024:

"A human-scale training with quality teaching and a differentiated approach to service management."

"One of the only masters specialized in service management in France, which is a real differentiating asset on the market."

"A strong promotion dynamic and excellent group cohesion, facilitated by the involvement of the program director."

"A program that combines theory and practical cases, with a very professionalizing approach and a strong proximity to companies."

"Comprehensive training with a wide range of opportunities and a good network of alumni."

"A specialization that meets the current needs of the market and opens up prospects both in France and internationally."

Our training program is ranked among the best Masters, MS & MBA programs Marketing - Service Management & Customer Relations in France:

ADMISSION

  • Admission requirements

    Direct entry into 2nd year of MSc if MSc 1 has not been completed at IAE:

    • hold a Master 1 or a diploma at Bac+4 level (240 ECTS) or higher
    • or equivalent (foreign diploma, VAE)
    • have significant professional experience, international experience and a very good command of French and English.

    Recruitment is based on an online application on our website.

    The application includes

    • English tests: TOEFL, TOEIC Listening and Reading, IELTS
    • Non-mandatory but highly recommended items to enhance your application: results of management tests (or, failing that, your invitation to attend): GMAT, or GRE, or TAGE MAGE, Score IAE Message (validity of test results: 3 years)
    • information or documents relating to your career plans, previous studies, internships or positions held...

    Eligible candidates will undergo a motivational interview with a panel of judges.

  • Training costs

    Student fees

    • MSc in 2 years: €8,400
    • Entry to 2nd year MSc (1 year): €4,800

    Executive fee

    • MSc in 2 years: €20,000
    • Entry fee for 2nd year MSc (1 year): €12,000

  • Contacts

    Nom
    Service Admission

THEY TALK ABOUT THE PROGRAM

Valérie Mathieu, former director of the MSc in Service Management and Marketing
Barbara, Master 1 hotel management - MSc 2 Service Management & Marketing
Clémentine, Licence 3 histoire de l'art et archéologie - MSc 2 Management et Marketing des Services
3

THE TEAM

Program Director

Nom
Kiane GOUDARZI

Program Coordinator

Nom
Benedicte
PIET