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MSc 2 Management, specializing in Service Management and Marketing

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Dual skills - Marketing and Management - to take advantage of rich career opportunities in the service sector:

  • Transmit to participants the knowledge, know-how and interpersonal skills they need to :
  • Manage an offer: develop and implement a service marketing plan
  • Develop and implement satisfaction and loyalty strategies in services - Innovate service offerings
  • Manage a market: Diagnose a market - Analyze a global market and adjust an action plan to the specific challenges of a local market.
  • Managing a team: Integrate the specificities of the service sector into team management - Know yourself better to manage better.

  • Management fundamentals

    • Introduction to Services
    • Markstrat
    • Servuction and its Implications
    • Business Research
    • Satisfaction Management in Services
    • Service Consumer Behavior
    • Service Operations Management
    • Service Strategy in Industry
    • Relationship Management
    • Modeling and Controlling in Services
    • E-services
    • Strategic Service Brand Management
    • Globalization of Services
    • Environmental Design

  • Customize your route

    Students can build a unique, personalized pathway with 4 or 5 modules selected from over 120 options in French and English.

  • Networking and personal development

    • e-learning platform
    • Professional conferences
    • Alumni testimonials
    • C.A.R.N.E.T Network of international experts
    • Job platform
    • Student office
    • Clubs & Associations
    • International events

  • Real-life experience

    • Minimum 6-month internship or apprenticeship in a company
    • Apprenticeship meetings, company forums
    • Consulting missions entrusted by the program's
    • program partners to groups of students
    • Study Tour : A week with one of our partners abroad

  • Work-study calendar

    Marketing & Brand Management

The MSc in Service Management and Marketing (MMS) will enable you to position yourself as an operational manager or marketing manager, and progress to senior management positions. The average salary of our graduates is around 35 k€.

Positions held by graduates

  • Brand general manager
  • Marketing director
  • Customer service manager
  • Operations manager
  • Junior project manager
  • Marketing operations manager ...

Companies that have hired graduates

Airbus Helicopters, Air France, Bouygues Immobilier, Cabesto, CMA CGM, Décathlon, Europcar, Gemalto, Groupe Accor, Monshowroom.com, Onet, Orange, SNCF, Société Générale, Sodexo ...

Our training program is ranked among the best Masters, MS & MBA programs Marketing - Service Management & Customer Relations in France:

ADMISSION

  • Admission requirements

    Direct entry into 2nd year of MSc if MSc 1 has not been completed at IAE:

    • hold a Master 1 or a diploma at Bac+4 level (240 ECTS) or higher
    • or equivalent (foreign diploma, VAE)
    • have significant professional experience, international experience and a very good command of French and English.

    Recruitment is based on an online application on our website.

    The application includes

    • English tests: TOEFL, TOEIC Listening and Reading, IELTS
    • Non-mandatory but highly recommended items to enhance your application: results of management tests (or, failing that, your invitation to attend): GMAT, or GRE, or TAGE MAGE, Score IAE Message (validity of test results: 3 years)
    • information or documents relating to your career plans, previous studies, internships or positions held...

    Eligible candidates will undergo a motivational interview with a panel of judges.

  • Training costs

    Student fees

    • MSc in 2 years: €8,400
    • Entry to 2nd year MSc (1 year): €4,800

    Executive fee

    • MSc in 2 years: €20,000
    • Entry fee for 2nd year MSc (1 year): €12,000

THEY TALK ABOUT THE PROGRAM

Valérie Mathieu, former director of the MSc in Service Management and Marketing
Barbara, Master 1 hotel management - MSc 2 Service Management & Marketing
Clémentine, Licence 3 histoire de l'art et archéologie - MSc 2 Management et Marketing des Services
3

CONTACTS

Program Manager

Nom
Kiane
(Aix-Marseille Graduate School of Management – IAE France)

Program manager

Services

Nom
Service Formation Continue
Nom
Service Admission