La Londe Conference 2022




Porquerolles Island, France June 7-10, 2022


The first International Research Conference in Service Management was held in 1990, with the aim of overcoming traditional boundaries between disciplines. The year 2022 marks the 17th edition of this conference. By enabling thorough and fruitful exchange between a diverse group of participants, this conference has proven itself successful throughout the years.

This edition of the conference will celebrate the memory of one of its founders, Pierre Eiglier, who passed away in February 2020. Because he loved this place, the conference will take place on the magnificent and car-free Porquerolles Island.

The conference has a unique positioning. There are only two competitive sessions occurring at the same time and participants spend more time discussing the paper than presenting it. Each author has 45 minutes (full paper submission) or 15 minutes (extended abstract submission) to present the paper and to lead a discussion with the audience. At each session, both academics and professionals participate in debates, dialogs, and formal presentations. Many participants have established new networks or rejuvenated old ones to exchange ideas and knowledge. Friendliness and informality are part of the tradition of the event, greatly enhanced by the beautiful setting in a Mediterranean seashore environment. In addition to the rich intellectual exchange, the conference provides a visit to the fondation carmignac or to a vineyard in Porquerolles Island.

Track Chairs:

Marketing: BART LARIVIERE, KU Leuven & Ghent University, Belgium

HRM: MAHESH SUBRAMONY, Northern Illinois University, USA

Logistics, Operations & Strategy: MARTIN SPRING, Lancaster University, UK

Conference Coordinators:

Kiane GOUDARZI*, Sylvie LLOSA** Elodie MALLOR** Lionel NICOD**& Chiara ORSINGHER***

 * IAE Lyon, France, ** Aix Marseille University, ***University of Bologna, Italy

Deadline for manuscripts submission JANUARY 31st, 2022

Back to La Londe Conference Home Page

Archives :  La Londe Conference 2020

Founder & President

Aix-Marseille Graduate School of Management - IAE

Scientific Committee

Human Resources Track

Marketing Track

Operations Management Track


Northern Illinois University

KU Leuven

Lancaster University Management School

Organizing Committee



IAE Lyon School of Management

Aix-Marseille Graduate School of Management – IAE

IUT Aix-Marseille, Aix-Marseille Université

IUT Aix-Marseille, Aix-Marseille Université

University of Bologna
Department of Management


Topics of Interest

Submissions are encouraged on the following suggested, but not exclusive, topics:

  • Assessing and/or improving the customer experience
  • AI applications and robotics in service and the service encounter
  • Customer participation in service innovation
  • Customer relationship management in service
  • Social influences in the service experience
  • Fostering customer engagement
  • Service across the globe
  • Service and its potential to enhance consumer lives
  • Collaborative service and the sharing economy
  • Service Design, Role of the customer and Service delivery system
  • Service capacity
  • Service Innovation and NSD
  • Integrating new technologies into service delivery systems
  • Service networks and Network management
  • Service network, alliances, outsourcing
  • Services and the public sector
  • B-to-B services and Service management in manufacturing
  • Services and economic trend
  • Service-focused Human Resource Management (HRM) systems
  • Service climate and culture
  • Service strategy and competitive advantage
  • Cross-cultural issues in service
  • Service leadership
  • Service-profit chain
  • Evolving roles of service employees
  • Disadvantaged and contingent service workers



Authors can choose between two submission format:

1. The extended submission format is a full paper.

Manuscripts are to be no longer than 20 pages, including Tables, Figures and References, typed 1.5 line spacing in Times New Roman size 12.  For the references style, please refer to JOSM format

Each author has 45 minutes to present the paper (20 minutes) and to lead a discussion (25 minutes) with the audience. The feed back is then deep and really useful for the authors. Once the paper based on the extented full format is accepted, authors are free to choose whether to publish on the conference website the entire manuscript or only an extended abstract to avoid future journals publication problems.

2. The normal submission format is an extended abstract.

Manuscripts are to be no longer than 5 pages, typed 1.5 line spacing in Times New Roman size 12, whithout including Tables, Figures and References, 

Each author has 15 minutes to present the paper (7 minutes) and to lead a discussion (8 minutes) with the audience.



The first page is reserved for the title, full NAME(S) of the author(s) with surnames in CAPITALS, affiliation, e-mail address, full international contact details, and brief abstract of the paper of 150 words.

Your text MUST be sent in WORD (or PDF) format and be identified as follows:

the NAME of FIRST/MAIN AUTHOR and DATE it is sent : LAMDA-15-01-2022.doc   

Subsequent version of the papers (if modifications are made) will be sent with the revision date, (e.g. LAMDA-rev-21-03-2022.doc) thereby avoiding all possible confusion in the final version.


Contributions must be uploaded in the platform before the 31st  of January 2022

Go at

Register you at Make Submission, fill the page and set a password (write it down, you will need it to upload your submission)

Go back to the website and go at Upload File give your ID number, password and upload your submission by selecting the right format



Travel Information

The conference takes place in Porquerolles island in the Mediterranean sea

The conference starts on Tuesday, June 2nd at 6 p.m. with a get together and a warm-up session and ends on Friday the 5th of June in the early afternoon. Those wishing to arrive before/stay after or have further informations should contact Martial PIAT (

We strongly recommend that you arrive at TOULON-HYERES airport or HYERES (or Toulon) railway station. Access from Nice or Marseille is possible by rail (but is fairly complicated) or by car via the toll motor-way. The journey takes a good 90 minutes from either city.

By Air

Toulon-Hyeres airport: You can reach Toulon-Hyeres airport from Paris (prefer Orly), London Gatwick, Luxembourg, Bruxelle Charleroi. Please find details here

« L’embarcadère de la Tour Fondue », where you will take the shuttle (boat) to get to the island, is 10 kilometres (15 minutes by taxi) from Toulon-Hyères Airport .

Nice or Marseille Airport => « L’embarcadère de la Tour Fondue » is about 120 kilometres (74.5 miles) from Marseille-Provence, and 160 Kilometres (99.4 miles) from Nice airport, with at least a 90 minutes journey from either Marseille or Nice by car.

By Train

Hyères or Toulon railway station => « L’embarcadère de la Tour Fondue », where you will take the shuttle (boat) to get to the island, is 10 kilometres (20 minutes by taxi) from Hyères railway station, and 30 kilometres (about 50 minutes) from Toulon railway station (with frequent fast trains (TGV) to and from Paris/Paris Charles de Gaulle airport, Marseille or Nice).

Rail travel information in France is available here : You will need to have an approximate date of departure to obtain information. Payment on line is accepted (NB: tickets are to be withdrawn using the same credit card used for purchase).

By car

There are 2 car parks at « l’embarcadère de la tour fondue », where you will take the shuttle (boat) to get to the island : Parking des iles (less expensive) and Parking Indigo.

Parking des iles (less expensive)

Parking Indigo

Registration and Booking

  • Participant rate: 900 euros
  • PhD student rate: 750 euros

The conference package covers participation in the conference, proceedings, food and lodging for 3 nights at Village Vacances IGESA - Rue de la Douane - Île de Porquerolles 83400 HYÈRES..

Accompanying person (if sharing accommodation with a fully paying participant): 550 euros

Does not grant access to the Conference sessions

  • Children under the age of 5 (if sharing accommodation with a fully paying participant): Free of charge