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MSc 2 Management, specializing in Marketing & Brand Management

Visuel brand management

A course dedicated to Brand Management

Acquire a set of theoretical skills and professional know-how enabling you to :

  • Analyze a brand's competitive positioning.
  • Manage a brand: from strategy definition to operational action plan.
  • Propose innovative strategies, inspired by the most recent and cutting-edge marketing research, integrating the digital dimension.
  • Know the key success factors for product launches and how marketing innovation works.
  • Master the use of DTP software (Computer-Aided Advertising)
  • Design, manage and interpret qualitative and quantitative studies.
  • Identify the motivations, brakes and levers of consumer behavior
  • Analyze and model data for marketing decision-making and strategic recommendations.

A dedicated apprenticeship program

Work-study programs represent a path of excellence and an effective solution for integration into the professional world. It offers a real first employment contract, and is increasingly popular with companies and students alike.

  • Management fundamentals

    • Product launch
    • Consumer Behavior
    • Brand Analysis and Strategy
    • Brand management
    • Marketing services
    • Responsible and humanistic commitment
    • Designing quantitative methods
    • Qualitative Methods
    • Quantitative Data Analysis (SPSS, AMOS)
    • Product innovation
    • Brand design
    • Digital graphic design
    • Field Project (Follow-up)

  • Customize your route

    Students can build a unique, personalized pathway with 4 or 5 modules selected from over 120 options in French and English.

  • Networking and personal development

    • e-learning platform
    • Professional conferences
    • Alumni testimonials
    • C.A.R.N.E.T Network of international experts
    • Job platform
    • Student office
    • Clubs & Associations
    • International events

  • Real-life experience

    • Two 6-month assignments and a minimum of 3 months (internship or apprenticeship) in a company
    • Apprenticeship meetings, company forum
    • Field project consisting in carrying out a study, from defining the problem to delivering the results
    • Study Tour : One week with one of our partners abroad

  • Work-study calendar

    Marketing & Brand Management

The MSc in Marketing and Brand Management (MBM) will enable you to move into marketing management positions.

Our graduates have an integration rate of 95%.

The average salary is around 35 k€.

Positions held by graduates

  • Marketing manager
  • Product manager
  • Marketing manager
  • Marketing research manager ...

Companies that have hired graduates

Dior, Saint-Laurent, Cratier, Mugler, Chanel Clavin, Coca-Cola, Colgate, Palmolive, Danone, Décathlon, Fnas SA, Française des Jeux, Gan, Pespi Co, Gucci, Havas, Heineken, Henkel, Ikea, Ipsos, L'oréal, Laboratoire Nuxe, Lacoste, Lactalis, LVMH-Guerlain, Michelin, Moët-Hennessy, Nielsen, Phillips, Procter & Gamble, Publicis .....

Our training is ranked among the best Masters, MS & MBA Marketing in France:

ADMISSION

  • Admission requirements

    Direct entry into 2nd year of MSc if MSc 1 has not been completed at IAE:

    • Hold a Master 1 degree or a Bac+4 diploma (240 ECTS) or higher. Profiles in science and engineering, pharmacy, psychology ... are welcome in this program.
    • or equivalent (foreign diploma, VAE)
    • proof of significant professional experience, international experience and fluency in French and English.

    Recruitment is based on an online application on our website.

    The application includes

    • English language tests: TOEFL, TOEIC Listening and Reading, IELTS
    • Non-mandatory but highly recommended items to enhance your application: results of management tests (or, failing that, your invitation to attend): GMAT, or GRE, or TAGE MAGE, Score IAE Message (validity of test results: 3 years)
    • information or documents relating to your career plans, previous studies, internships or positions held...

    Eligible candidates will undergo a motivational interview with a panel of judges.

  • Training costs

    Student fees

    • MSc in 2 years: €8,400
    • Entry to 2nd year MSc (1 year): €4,800

    Executive fee

    • MSc in 2 years: €20,000
    • Entry fee for 2nd year MSc (1 year): €12,000

THEY TALK ABOUT THE PROGRAM

Aurélie Kessous, Director of MSc Marketing & Brand Management
Manon, DUT chemistry and engineering school in chemistry - MSc 2 Marketing & Brand Management
Nastasia Nelidoff, MSc Marketing and Brand Management student
3

CONTACTS

Program Director

Nom
Aurélie
KESSOUS
Fonction
Professor
Nom
Fanny
MAGNONI
Fonction
Assistant Professor

Program manager

Services

Nom
Service Formation Continue
Nom
Service Admission