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MSc 2 Management, specializing in Marketing & Brand Management

Visuel brand management

A course dedicated to Brand Management

Acquire a set of theoretical skills and professional know-how enabling you to :

  • Analyze a brand's competitive positioning.
  • Manage a brand: from strategy definition to operational action plan.
  • Propose innovative strategies, inspired by the most recent and cutting-edge marketing research, integrating the digital dimension.
  • Know the key success factors for product launches and how marketing innovation works.
  • Master the use of DTP software (Computer-Aided Advertising)
  • Design, manage and interpret qualitative and quantitative studies.
  • Identify the motivations, brakes and levers of consumer behavior
  • Analyze and model data for marketing decision-making and strategic recommendations.

Two possible tracks:

  • 6-month minimum Internship
  • Apprenticeship track

These two tracks represent a path to excellence and an effective solution for entering the professional world.

The MSc in Marketing and Brand Management (MBM) will enable you to move into marketing management positions.
Our graduates have an integration rate of 95%.
The average salary is around 35 k€.

Positions held by graduates

  • Marketing manager
  • Product manager
  • Marketing manager
  • Marketing research manager ...

Companies that have hired graduates

Dior, Saint-Laurent, Cartier, Mugler, Chanel, Coca-Cola, Colgate, Palmolive, Danone, Décathlon, Française des Jeux, Gan, Pespi Co, Gucci, Havas, Heineken, Henkel, Ikea, Ipsos, L'oréal, Laboratoire Nuxe, Lacoste, Lactalis, LVMH-Guerlain, Michelin, Moët-Hennessy, Nielsen, Phillips, Procter & Gamble, Publicis, Petit Navire .....

Our students are the best to talk about the program and share their experience and feelings on this training. Discover the reviews from the Eduniversal ranking.

Promotion 2022-2023:

"A comprehensive training that prepares perfectly for the professional world, with a good balance between theory and practice."

"One of the only masters that offers relevant subjects, in line with market expectations, and the possibility of doing an alternance."

"Highly competent teachers and lecturers, interesting courses and excellent opportunities for internships and alternance."

"A program that covers all aspects of marketing and brand management, with stakeholders from various sectors."

"The IAE network is a real asset, facilitating vocational integration and offering interesting prospects."

"A professionalizing master’s degree with concrete case studies, internships and courses given by experts in the field."


Promotion 2023-2024:

"A training that combines an academic and professional vision of marketing, with a very operational approach."

"The atmosphere within the promotion is excellent, with a collaborative dynamic and good pedagogical guidance."

"Many external stakeholders, a rich teaching and a variety of options to personalize your path."

"A recognized program with a good international reputation, ideal for evolving in marketing and brand management."

"Professionalization is at the heart of training, with internships, a gap and an alternance that allow you to gain solid experience."

"Excellent value for money, with quality education and effective support in job search and internship."

Our training is ranked among the best Masters, MS & MBA Marketing in France:

In 2026, this course was awarded the labelPLUS ‘Links with the Socio-Economic and Cultural World’ accreditation.

 

 

ADMISSION

  • Admission requirements

    Direct entry into 2nd year of MSc if MSc 1 has not been completed at IAE:

    • Hold a Master 1 degree or a Bac+4 diploma (240 ECTS) or higher. Profiles in science and engineering, pharmacy, psychology ... are welcome in this program.
    • or equivalent (foreign diploma, VAE)
    • proof of significant professional experience, international experience and fluency in French and English.

    Recruitment is based on an online application on our website.

    The application includes

    • English language tests: TOEFL, TOEIC Listening and Reading, IELTS
    • Non-mandatory but highly recommended items to enhance your application: results of management tests (or, failing that, your invitation to attend): GMAT, or GRE, or TAGE MAGE, Score IAE Message (validity of test results: 3 years)
    • information or documents relating to your career plans, previous studies, internships or positions held...

    Eligible candidates will undergo a motivational interview with a panel of judges.

  • Training costs

    Student fees

    • MSc in 2 years: €8,400
    • Entry to 2nd year MSc (1 year): €4,800

    Executive fee

    • MSc in 2 years: €20,000
    • Entry fee for 2nd year MSc (1 year): €12,000

  • Contacts

    Nom
    Service Admission

THEY TALK ABOUT THE PROGRAM

Aurélie Kessous & Fanny Magnoni, Directors of MSc Marketing & Brand Management
Manon, DUT chemistry and engineering school in chemistry - MSc 2 Marketing & Brand Management
Nastasia Nelidoff, MSc Marketing and Brand Management student
3

THE TEAM

Program Director

Nom
Aurélie
KESSOUS
Fonction
Professor
Nom
Fanny
MAGNONI
Fonction
Assistant Professor

Program Coordinator

Nom
Benedicte
PIET