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La Londe Conference 2023


Porquerolles Island (French Riviera), France May 30-June 2, 2023

Unlike previous La Londe Conferences, the 2023 conference will take place at the Igesa resort located on the magnificent and car-free Porquerolles Island in the Mediterranean Sea (in front of the city of Hyères, department of Var, 32 miles from Saint-Tropez and 69 miles from Nice). Rich intellectual exchange between top-level CB researchers from all over the world, friendliness and informality are part of the tradition of the event, greatly enhanced by the beautiful setting in a Mediterranean seashore environment.

The conference has a unique positioning. There are only two competitive sessions occurring at the same time and participants spend more time discussing the paper than presenting it. At each session, both academics and professionals participate in debates, dialogs, and formal presentations. Many participants have established new networks or rejuvenated old ones to exchange ideas and knowledge. In addition to the rich intellectual exchange, the conference provides a visit to the fondation carmignac or to a vineyard in Porquerolles Island.

  • Chairpersons

    • Barbara Briers, University of Antwerp & Ghent University
      Barbara Briers is Professor of Marketing at the University of Antwerp, and affiliated Professor at Ghent University. She holds a PhD in Marketing from the Faculty of Economics and Business Administration at the University of Leuven and was previously on the faculty at HEC Paris (2006-2009), Tilburg University (2009-2015), and Vlerick Business School (2015-2021). She teaches Market Research, Consumer Behavior, and Behavioral Economics. Barbara's research focuses on social marketing, persuasion and influence, food consumption, and wealth inequality. Her work has been published, among others, in the Journal of Marketing Research, the Journal of Consumer Research, the International Journal of Research in Marketing, and Psychological Science. She serves as a member of the Editorial Review Board of the Journal of Consumer Psychology and International Journal of Research in Marketing.


    • Ana Valenzuela, Baruch College CUNY & ESADE Barcelona
      Ana Valenzuela is Full Professor at the Zicklin School of Business, Baruch College, CUNY. She also has a Part Time appointment at ESADE Business School, Barcelona.  She has published widely, her articles on consumer-technology interactions and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and JACR. She serves as a member of the Editorial Review Board of the Journal of Consumer Psychology and Journal of Retailing, and she is Associate Editor at International Journal of Research in Marketing.  She was recognized by the Marketing Science Institute as a must-read author. She holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.


    • Bram Van den Bergh, Rotterdam School of Management, Erasmus University Rotterdam
      Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He publishes his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
  • Keynote Speaker

    Marcel Zeelenberg (PhD-University of Amsterdam) is a professor of Economic Psychology at Tilburg University, and a professor of Behavioral Research in Marketing at the Vrije Universiteit in Amsterdam. He is also one of the founders and the current academic director of TIBER (Tilburg Institute for Behavioral Economics Research). He studies emotions in relation to decision making, the psychology of greed, and how people make financial decisions. Marcel likes to think about how he could be a better and nicer person. During the corona pandemic he grew a beard and gained some weight.

  • Conference Coordinators

    • Fanny Magnoni, Aix-Marseille University, France
    • Brigitte Müller, University of Toulon, France
    • Isabelle Muratore, University of Toulon, France


  • Soren Askegaard, University of Southern Denmark, Odense, Denmark
  • Rajeev Batra, University of Michigan at Ann Arbor, USA
  • Russell W. Belk, York University, Canada
  • Meg Campbell, University of Colorado Boulder, USA
  • Elizabeth Cowley, University of Sydney, Australia
  • David Dubois, INSEAD, France
  • Brent Mc Ferran, Beedie School of Business, Simon Fraser University, Canada
  • Maggie Geuens, Ghent University, Belgium
  • Curtis P. Haugtvedt, Ohio State University, USA
  • Tina M. Lowrey, HEC Paris, Ecole des Hautes Etudes Commerciales, France
  • Richard J. Lutz, University of Florida, USA
  • Dwight Merunka, Aix-Marseille Graduate School of Management, France
  • Hans Mühlbacher, International University of Monaco
  • Mario Pandelaere, Pamplin College of Business, Virginia Tech, USA
  • Michel Tuan Pham, Columbia University, USA
  • L.J. Shrum, HEC Paris, France
  • Pierre Valette-Florence, University of Grenoble, France
  • Stijn M. J. van Osselaer, Cornell University, USA
  • W. Fred van Raaij, Tilburg University, The Netherlands
  • Luk Warlop, Katholieke Universiteit Leuven, Belgium and Norwegian Business School (BI), Norway


  • Fanny Magnoni, Aix-Marseille University,
  • France Brigitte Müller, University of Toulon, France
  • Isabelle Muratore, University of Toulon, France


We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers' responses to marketing communications, we invite papers that provide a contribution to understanding all aspects of consumer behavior. All papers will be double-blind peer reviewed.


We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice. Some papers can be invited for publication in a special issue of the Journal of Marketing Management if the authors indicate this.

Original papers might follow into two categories: competitive papers or flash talks papers (shorter presentation time). The flash talks are meant to be shorter presentations to showcase ongoing research. It is aimed at researchers who may be interested in discussing recently launched research projects. Every session will include presentations of three competitive papers (20 minutes) together with two flask talks (5 minutes).


Authors are invited to transmit their submissions via a conference management interface. The link to this interface is:

To present at the conference, either with a competitive paper or a flash talk paper, we invite the submission of a full paper (maximum 4000 words). This includes everything: the cover / title page with abstract, references, appendix, tables and figures. Any paper exceeding the limit will not be included in the review process. Papers should be 1.5 spaced, Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font), 2.5cm margins at all sides (top, bottom, left, right). The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain the title, a summary (150 words maximum), and 5 keywords. Figures and Tables should be integrated within the text as close as possible to where they are first mentioned. References should follow the Journal of Marketing Management guidelines( rjmm20)

We will use the SAME submission guidelines for both papers, but authors can indicate their submission preference (flash, competitive, indifferent) on the submission platform. The program committee will try to take this preference into account, though, depending on the balance of papers in the session this choice will not be binding.

Manuscripts must be submitted no later than January 2, 2023. Papers will be selected based on two blind reviews. Authors will be notified before March 10, 2023 regarding decisions on their manuscripts.


Authors of accepted papers can indicate whether they would like to submit their work for a special issue of the Journal of Marketing Management. The JMM-specific topic will be "Social Identity and Corporate Social Responsibility". A non-limitative list of topics of interest for the special issue is:

  • Vintage consumption
  • Consumers relationships to second-hand brands
  • Sustainable luxury consumption
  • Alternative consumption
  • Sustainable consumption
  • Collaborative consumption
  • Social and cultural variables influencing reactions to communication
  • Consumers from bottom of pyramid
  • Moral psychology and prosocial behavior
  • Social and interpersonal influences
  • Consumers environmental efforts
  • Wealth and welfare
  • Consumer resistance

Only selected papers can be invited for publication in a special issue of the JMM. Submission for these papers will be closed on November 2023. The expected deadline for final manuscripts is 2025.


The administrative officer Fabienne PAUL will be happy to give you more details about reservations and other practical aspects of the conference. Phone: +33 (0)4 13 94 26 35 E-mail:


Deadline for paper submission: January 2, 2023 Notification to the authors: March 10, 2023

Vue aérienne de Porquerolles

The conference takes place in Porquerolles island in the Mediterranean sea.

The conference starts on Tuesday, May 30 at 6 p.m. and ends on Friday the 2nd of June in the early afternoon. Those wishing to arrive before/stay after or have further information should contact :

To get to the island, you need to take a boat. The best option for the boat is to take it from "La tour Fondue" for a 15 minutes boat trip.

We strongly recommend that you arrive at TOULON-HYERES airport or HYERES railway station. Toulon railway station is also an option, but less practical than HYERES in terms of access to the Island (it adds 20 km and 40 minutes)

Access from Nice or Marseille is possible by rail (but is fairly complicated) or by car via the toll motor-way. The journey takes a good 90 minutes from either city.

After reading this page, if you have any questions please contact us at:

Please note that we will be checking carefully the email address and few days before the conference we will communicate to all registered participants phone contact numbers in case of emergency.

After your registration, you will receive a form to let us (1) know how you arrive (plane/train/Car?) and (2) at what time you arrive and leave. We will do our best to ease your process to reach the conference island and help for cab and boats.


  • By Air

    Toulon-Hyeres airport: You can reach Toulon-Hyeres airport from Paris (prefer Orly), London Gatwick, Luxembourg, Bruxelle Charleroi. Please find details here

    "L'embarcadère de la Tour Fondue ", where you will take the shuttle (boat) to get to the island, is 10 kilometres (15 minutes) from Toulon-Hyères Airport.

    To reach the Conference resort from Toulon-Hyères airport :

    Nice or Marseille Airport " L'embarcadère de la Tour Fondue " is about 120 kilometres (74.5 miles) from Marseille-Provence, and 160 Kilometres (99.4 miles) from Nice airport, with at least a 90 minutes journey from either Marseille or Nice.
    You would then need to rent a car and park it at La tour Fondue (see below, 55 euros parking cost for 3 to 7 days) or from Marseille Airport, go to Aix TGV or Marseille train station (20 minutes by bus) and then take a train to Toulon or Hyères.

  • By Train

    Hyères or Toulon railway station : " L'embarcadère de la Tour Fondue ", where you will take the shuttle (boat) to get to the island, is 10 kilometres (20 minutes) from Hyères railway station, and 30 kilometres (about 50 minutes) from Toulon railway station (with frequent fast trains (TGV) to and from Paris/Paris Charles de Gaulle airport, Marseille or Nice).

    To reach the Conference resort from Hyères or Toulon railway stations:

    Marseille or Nice railway station It is 160 (99.4 miles) kilometres from Nice and 95 (59 miles) kilometres from Marseilles railway stations. Rail travel information in France is available on this website. You will need to have an approximate date of departure to obtain information. Payment on line is accepted (NB: tickets are to be withdrawn using the same credit card used for purchase).

  • By car

    There are different car parks at " l'embarcadère de la tour fondue ", where you will take the shuttle (boat) to get to the island:
    It seems that the only one that offer a 3 to 7 days parking is Parking Indigo. It costs 55 euros and you don't need to book it.


Departure from the Fondue Tower
07:30 09:00 09:30 10:00 10:30 11:00 11:30
12:00 12:30 13:30 14:30 15:30 16:30 17:30

Return to the Fondue Tower
07:00 08:30 09:30 10:30 10:30 11:30 14:00
15:00 16:00 17:00 18:00 19:00



  • Participant rate: 1100 euros
  • PhD student rate: 550 euros

The conference package covers participation in the conference, proceedings, food and lodging for 3 nights at Village Vacances IGESA - Rue de la Douane - Île de Porquerolles 83400 HYÈRES.

  • Accompanying person (if sharing accommodation with a fully paying participant): 300 euros

This rate is only for non-academic person. Does not grant access to the Conference sessions.

  • Children under 5 (if sharing accommodation with a fully paying participant): Free of charge


Coming in the fall