La Londe Conference 2025

• Soren Askegaard, University of Southern Denmark, Odense, Denmark
• Rajeev Batra, University of Michigan at Ann Arbor, USA
• Russell W. Belk, York University, Canada
• Meg Campbell, University of Colorado Boulder, USA
• Elizabeth Cowley, University of Sydney, Australia
• David Dubois, INSEAD, France
• Brent Mc Ferran, Beedie School of Business, Simon Fraser University, Canada
• Maggie Geuens, Ghent University, Belgium
• Curtis P. Haugtvedt, Ohio State University, USA
• Tina M. Lowrey, HEC Paris, Ecole des Hautes Etudes Commerciales, France
• Richard J. Lutz, University of Florida, USA
• Dwight Merunka, Aix-Marseille Graduate School of Management, France
• Hans Mühlbacher, International University of Monaco
• Mario Pandelaere, Pamplin College of Business, Virginia Tech, USA
• Michel Tuan Pham, Columbia University, USA
• L.J. Shrum, HEC Paris, France
• Pierre Valette-Florence, University of Grenoble, France
• Stijn M. J. van Osselaer, Cornell University, USA
• W. Fred van Raaij, Tilburg University, The Netherlands
• Luk Warlop, Katholieke Universiteit Leuven, Belgium and Norwegian Business School (BI), Norway

• Fanny Magnoni, CERGAM, Aix-Marseille University,
• France Brigitte Müller, CERGAM, University of Toulon, France
• Isabelle Muratore, CERGAM, University of Toulon, France

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide a contribution to understanding all aspects of consumer behavior. All papers will be double-blind peer reviewed.

Coming soon

We call for original papers, written in English. Original papers might follow into two categories: competitive papers or flash talks papers (shorter presentation time). The flash talks are meant to be shorter presentations to showcase ongoing research. It is aimed at researchers who may be interested in discussing recently launched research projects. Every session will include a combination of presentations of competitive papers and flask talks.

Authors are invited to transmit their submissions via a conference management interface. The link to this interface is coming soon. 

To present at the conference, either with a competitive paper or a flash talk paper, we invite the submission of a full paper (maximum 4000 words). This includes everything: the cover / title page with abstract, references, appendix, tables and figures. Any paper exceeding the limit will not be included in the review process. Papers should be 1.5 spaced, Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font), 2.5cm margins at all sides (top, bottom, left, right). The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain the title, a summary (150 words maximum), and 5 keywords. Figures and Tables should be integrated within the text as close as possible to where they are first mentioned. References should follow the APA style guidelines (https://apastyle.apa.org).

We will use the same submission guidelines for both papers, but authors can indicate their submission preference (flash, competitive, indifferent) on the submission platform. The program committee will try to take this preference into account, though, depending on the balance of papers in the session this choice will not be binding. 

An individual can be associated with multiple papers (as an author or co-author), but an individual can only be the presenting author of one submission. The presenting author commits to attending the conference and presenting the paper when the paper is accepted.

Papers will be selected based on two blind reviews.

The administrative officer Fabienne PAUL will be happy to give you more details about reservations and other practical aspects of the conference. Phone: +33 (0)4 13 94 26 35 E-mail: lalondeconsumer.behavior@iae-aix.com

Manuscripts must be submitted no later than January 6, 2025. Authors will be notified before March 10, 2025 regarding decisions on their manuscripts. 

ALL INCLUSIVE CONFERENCE PACKAGE:

• Participant rate: 1100 euros
• PhD student rate: 550 euros

The conference package covers participation in the conference, proceedings, food and lodging for 3 nights at Village Vacances IGESA - Rue de la Douane - Île de Porquerolles 83400 HYÈRES.

• Accompanying person (if sharing accommodation with a fully paying participant): 300 euros

This rate is only for non-academic person. Does not grant access to the Conference sessions.

• Children under 5 (if sharing accommodation with a fully paying participant): Free of charge