Share Your CSR

THE CONTEXT 

Today, we have to face social, economic and environmental challenges: however, governments and NGOs are not sufficient for this. According to the World Economic Forum's Global Shapers Survey 2017, 49% of the participants consider that climate change is today’s main issue. Almost 80% are ready to change their own habits in order to contribute in a positive way to these challenges: indeed, people are saying they feel guilty because they know they have their part of responsibility. In fact, 91% think that they have an impact on global warming.

Surveys show that people are changing their minds and feel more and more concerned by social challenges. Because of that, companies have to take in consideration these factors into the global economy. By implementing social, environmental and economic values, the company creates shared value.

As future managers, we have to be aware about what consumers want and these new practices have to be implemented in companies. People want to be involved in the sustainable development for example and the simplest way to achieve it is by what they purchase.

Because it will be our job to do this, we need to understand better what the Corporate Social Responsibility really means in the workplace. We are going to work in different field: marketing, communication, finance, HR but we all need to understand the basis of CSR (sustainable marketing, new ways of communication, ethical practices in HR, annual report and sustainable report in finance and audit).

 

OUR PROJECT

We are a group of twenty students and after a week of classes focused on CSR, we realized that we really enjoyed the topic but didn’t exactly understand what we can do in the future of our companies.

  • What really is CSR in a company?
  • How can we improve the CSR of a company?
  • Nowadays what are companies doing in order to have a good CSR?

We criticize some practices but in the real life how does it work? We wanted to know if it is easy to change habits and implement new policies in existing companies particularly.

WHAT IS CSR?

CSR is the idea that a company should be interested in and willing to help society and the environment as well as be concerned about the products and profits it makes. Cambridge Dictionnary Definition (https://dictionary.cambridge.org/fr/dictionnaire/anglais/corporate-social-responsibility).

  • CSR (Corporate Social Responsibility) is a response to a need for companies to legitimize with the society. The notion of company must be extended to any economic actor whose activity may have an impact on society.
  • CSR leads companies to incorporate a moral and ethical dimension in the social, environmental and economic spheres.
  • Legally there is no CSR. The constraints that companies set themselves are voluntary and spontaneous.

A company’s CSR policy can be very different from another because there is a variety of tactics (ex: donations to charity, eco-friendly production process…). The consumers’ care for CSR is growing over the years and that is why, nowadays, it is important for companies to be clear and transparent about it. People are not only sensitive to the social impact of the brands they consume,  they also want to work for a committed company. Indeed, for millennials, the sustainable policy of a company became one of the key factors while choosing a job. Our project will present you some companies (from different sectors, sizes, types…) and their vision of CSR (different levels of commitment, tactics…). It will allow you to have a better idea of how companies are taking into account their environmental and social impact. 

In order to illustrate what CSR represents for companies, we decided to interview professionals from various sectors! They will give you some insights on this topic!

Click on the logos to see what they told us!
Cliquez sur les logo pour voir ce que les entreprises nous ont dit !

 

#1 : Anita Olland (version française ou version anglaise)

#2 : Atos

#3 : Jours à Venir

#4 : Sanofi (version française ou version anglaise)

#5 : UPMC Sorbonne Université

#6 : Picture Organic Clothing 

#7 : Rémy Cointreau

#8 : LXH

#9 : IBM

#10 : Institut Régional du Travail