Research at IAE Aixđź’ˇ

New article published in the prestigeous Journal of Business Ethics by Carolina Serrano Archimi & Emmanuelle Reynaud

New article published in the prestigeous Journal of Business Ethics by Carolina Serrano Archimi & Emmanuelle Reynaud, both professors at IAE AIx: "How perceived corporate social responsibility affects employee cynicism: the mediating role of organizational trust",

The study conducted by the researchers has shown that there are links between the perception of corporate social responsibility activities by the top management and a reduced employee cynicism at work by employees. Using data collected from 640 graduates of the IAE Aix-Marseille MBA (thank you to them!) and a robus data anlysis, the team has provided two main contributions:

• Each of the four dimensions of CSR (economic, legal, ethical, and discretionary) impact significantly trust in the organization, which in turn reduces employee cynicism. This means that trust in the organization plays the role of mediating the relationsip between CSR and employee cynicism. This means that employees use CSR activities to form an opinion about the trustworthiness of their leaders.

• The impact of perceived CSR is emphasized through all four of its dimensions. This is consistent with Carroll’s (1979) primary aim, but inconsistent with previous empirical research. Therefore the results of this study are new to the literature: although a link between economic performance and CSR had been theoretically identified by many scholars, previous empirical findings reported a negative correlation between the economic dimension and the other three dimensions of CSR.

In general terms, the findings of this research will help company leaders to understand employees’ counterproductive reactions to an organization, the importance of CSR for internal stakeholders, and the need to engage in trust recovery.

Serrano Archimi C, Reynaud E, Yasin H M, Bhatti Z A (2018), "How perceived corporate social responsibility affects employee cynicism: the mediating role of organizational trust", Journal of Business Ethics, DOI: 10.1007/s10551-018-3882-6