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MSc 2 Management - Service Management & Marketing

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A double competence—Marketing and Management—to take advantage of rich career opportunities in the service sector. 

The program gives participants the knowledge, know-how, and interpersonal skills to be able to:

  • Manage an offer: Develop and implement a marketing plan for services
  • Develop and implement satisfaction and loyalty strategies in services - Innovate in service offerings
  • Manage a market: Diagnose a market - Analyze a global market and adjust an action plan to the specific challenges of a local market
  • Manage a team: Integrate service specifics into team management - Know yourself better to manage better

     

  • Management fundamentals

    • Introduction to services
    • Markstrat business simulations
    • Servuction and its implications
    • Business research
    • Satisfaction management in services
    • Service consumer behavior
    • Human resources management in services
    • Service operations management
    • Service strategy in industry
    • Relationship management
    • Consultancy project - Innovation in services
    • Modeling and control in services
    • Service negotiation
    • Eservices
    • Service network management
    • Strategic management of a service brand
    • Service globalization
    • Environmental design

  • Customization of the course

    The student will be able to build a unique and personalized course with 4 or 5 modules selected from more than 120 options in French and English.

  • Networking and personal development

    • e-learning platform
    • Professional conferences
    • Alumni testimonials
    • Job platform
    • Student office
    • Clubs & Associations
    • International events

  • Real-life experience

    • Minimum 6-month assignment (internship or apprenticeship) in a company
    • Apprenticeship meetings, company forum
    • Consulting missions entrusted by the companies
    • program partners to groups of students
    • Study Tour : One week at one of our partners abroad

  • Calendrier de l'alternance

    Marketing & Brand Management

The MSc Services Management and Marketing (MMS) allows you to position yourself as an operations manager or marketing manager and to progress to management positions. The average salary of our graduates is about €35,000.

Positions held by our graduates include:

  • General manager of a retailer
  • Marketing director
  • Customer service manager
  • Operations manager
  • Junior project manager
  • Marketing operations manager 

Companies that have hired our graduates include:

Airbus Helicopters, Air France, Bouygues Immobilier, Cabesto, CMA CGM, Decathlon, Europcar, Gemalto, Groupe Accor, Monshowroom.com, Onet, Orange, SNCF, Société Générale, Sodexo, and many more.

 

Our program is ranked among the best Master, MSCs and MBAs Marketing - Management des Services & Relation Client in France :

ADMISSION

  • Admission requirements

    Direct entry into the 2nd year of MSc if the MSc 1 has not been done at IAE :

    • Hold a Master 1 or a diploma level Bac +4 (240 ECTS) or more
    • or equivalent (foreign degree, VAE)
    • justify significant professional experience, international stays and a very good command of French and English languages

    Recruitment is based on an online application on our website.

    The application file includes, among other things

    • Management aptitude tests: TAGE MAGE or IAE Score Message (or GMAT in English)
    • English tests: TOEFL, TOEIC Listening and Reading, IELTS
    • information or documents relating to your professional project, previous studies, internships or positions held...

    Eligible candidates will be interviewed by a panel of judges.

  • Cost of the training

    Student rate

    • MSc in 2 years: 8 400 €.
    • Entry in 2nd year MSc (1 year) : 4 800 €.

    Executive fee

    • MSc in 2 years: €20,000
    • Entry into the 2nd year of the MSc (1 year): €12,000

THEY TALK ABOUT THE PROGRAM

Valérie Mathieu, ancienne directrice du MSc Management et Marketing des services
Barbara, Master 1 management hôtelier - MSc 2 Management & Marketing des Services
Clémentine, Licence 3 histoire de l'art et archéologie - MSc 2 Management et Marketing des Services
3

CONTACTS

Program Director

Nom
Kiane
(Aix-Marseille Graduate School of Management – IAE France)

Program Manager

Services

Nom
Service Formation Continue
Nom
Service Admission