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MSc 2 Management - Marketing & Brand Management

Visuel brand management

A course dedicated to Brand Management

Acquire a set of theoretical skills and professional know-how enabling you to:

  • Analyze the competitive positioning of a brand.
  • Manage a brand from strategy definition to operational action plan.
  • Propose innovative strategies inspired by the most recent and advanced marketing research and integrating the digital dimension.
  • Design, manage, and interpret qualitative and quantitative studies.
  • Identify the motivations, brakes, and levers of consumer behavior.
  • Analyze and model data for marketing decisions and strategic recommendations.

     

  • Management fundamentals

    • Market analysis and planning
    • Brand analysis and strategy
    • Consumer behavior
    • New product launch
    • Communication strategy
    • Services marketing
    • Digital marketing and metrics
    • Customer-brand relationship management
    • Qualitative methods
    • Quantitative methods (SPSS, AMOS)
    • Data analysis and modeling
    • Brand design

  • Customization of the course

    The student will be able to build a unique and personalized course with 4 or 5 modules selected from more than 120 options in French and English.

  • Networking and personal development

    • e-learning platform
    • Professional conferences
    • Alumni testimonials
    • C.A.R.N.E.T Network of international experts
    • Job platform
    • Student office
    • Clubs & Associations
    • International events

  • Real-life experience

    • 2 missions 6-month assignments & 3-mouths (internship or apprenticeship) in a company
    • Apprenticeship meetings, company forum
    • Field project consisting in the realization of a study, from the definition of the problem to the delivery of the results
    • Study Tour : One week at one of our partners abroad

  • Calendrier de l'alternance

    Marketing & Brand Management

The MSc Marketing and Brand Management prepares you for future marketing management positions.

Our graduates have an insertion rate of 95%. The average graduate salary is around €35,000.

Positions held by our graduates include:

  • Marketing Director
  • Product manager
  • Marketing manager
  • Marketing research manager 



Companies that have hired graduates include:



Adidas, Allianz, Calvin Klein, Carrefour, Coca-Cola, Colgate Palmolive, Danone, Decathlon, Dior, Fnac SA, Française des Jeux, Gan, Gucci, Havas, Heineken, Henkel, Ikea, Ipsos, L'Oréal, Laboratoire Nuxe, Lacoste, Lactalis, LVMH-Guerlain, Michelin, Moët-Hennessy, Nielsen, Philips, Procter & Gamble, Publicis, Société Générale, Swarovski, Téfal, Total, Whirlpool, and Yves Rocher.

Our program is ranked among the best Master, MSCs and MBAs Marketing in France :

ADMISSION

  • Admission requirements

    Direct entry into the 2nd year of MSc if the MSc 1 has not been done at IAE:

    • To hold a Master 1 or a degree level Bac+4 (240 ECTS) or more. Scientific and engineering profiles, pharmacy, psychology ... are welcome in this program.
    • or equivalent (foreign diploma, VAE)
    • Proof of significant professional experience, international stays and a very good command of French and English

    Recruitment is based on an online application on our website.

    The application file includes, among other things

    • Management test isn’t mandatory, but is strongly advised : TAGE MAGE or SIM Score message or GMAT or GRE: GMAT or GRE (or in French: TAGE MAGE or IAE Score Message)
    • English tests: TOEFL, TOEIC Listening and Reading, IELTS
    • information or documents relating to your professional project, previous studies, internships or positions held...

    Eligible candidates will be interviewed by a panel of judges.

  • Cost of the training

    Student rate

    • MSc in 2 years: 8 400 €.
    • Entry in 2nd year MSc (1 year) : 4 800 €.

    Executive fee

    • MSc in 2 years: €20,000
    • Entry into the 2nd year of the MSc (1 year): €12,000

THEY TALK ABOUT THE PROGRAM

Aurélie Kessous, directrice du MSc Marketing & Brand Management
Manon, DUT chimie et école d'ingénieurs en chimie - MSc 2 Marketing & Brand Management
Nastasia Nelidoff, étudiante du MSc Marketing and Brand Management
3

CONTACTS

Program Director

Nom
Aurélie
KESSOUS
Fonction
Professor
Nom
Fanny
MAGNONI
Fonction
Assistant Professor

Program Manager

Services

Nom
Service Formation Continue
Nom
Service Admission