MSc 2 Management, speciality SERVICE MANAGEMENT & MARKETING

Programme objectives

A double competence – Marketing and Management – to benefit from rewarding career opportunities in the service sector
Educate participants in the knowledge, know-how and behavioural competences needed to:
❱ Manage offers: develop and implement marketing plans for services – develop and implement customer satisfaction and loyalty strategies in services – innovate in the service offer
❱ Manage markets: how to achieve market diagnosis – how to analyse a global market and adapt action plans to the specific needs and stakes of local markets
❱ Manage teams: Introduce the specifics of services in team management – how to improve management through mutual awareness.



Programme Curriculum


  • Introduction to services
  • Markstrat
  • Servuction and its implications
  • Commercial research
  • Satisfaction management in services
  • Behaviour of the consumer of services
  • Human resource management for the service sector
  • Service operations management
  • Service strategy for the industry
  • Relationship management
  • Consultancy Project - Innovation in Services
  • Modelling and management control for the service sector
  • Service negotiation
  • E-services
  • Service network management
  • Service brand strategic management
  • Globalisation of services
  • Environmental design


Each student can tailor the programme in a unique and personalised way with 4 or 5 modules selected out of more than 120 electives taught in French or in English..


  • E-learning platform
  • Professional lectures
  • Testimonials by programme alumni
  • C.A.R.N.E.T. network of international experts
  • Job platform
  • Students office
  • Clubs & Associations
  • International events


  • 6-month (minimum) internship / apprenticeship mission in firm
  • Apprenticeship fair, Jobs fair
  • Counselling missions proposed to students by programme-partnering
  • Study Tour : in 2015 at York University in Toronto ; in 2016 in Hanoï in Vietnam



The MSc in Management and Marketing for the Service Sector prepares students for positions in operational or marketing management with prospects in senior management. The average pay of our graduates is €35,000.

Positions of graduates

  • Brand general manager
  • Marketing manager
  • Customer services manager
  • Operational assistant
  • Junior project leader
  • Marketing operations assistant…

Firms that recruited our graduates

Airbus Helicopters, Air France, Bouygues Immobilier, Cabesto, CMA CGM, Décathlon, Europcar, Gemalto, Groupe Accor,, Onet, Orange, SNCF, Société Générale, Sodexo...

Direct access to MSc 2nd Year

  • Open to holders of Master's degrees 1st year or 4-year university education diploma (240 ECTS) or more
  • or equivalent degrees (foreign degrees, certificate validating professional experience)

Application file content includes:

  • Management test results: TAGE MAGE management test or IAE Score Message (SIM), or GMAT or GRE
  • English tests results: TOEFL or TOEIC or IELTS

Professional project, background history, completed internships or positions held are carefully examined. Eligible applicants will be subjected to a jury-supervised motivation interview.


Application process



Programme director









Continuing Education