MSc 2 Management, speciality MARKETING & BRAND MANAGEMENT

Programme objective

Acquire a whole range of theoretical competencies and professional know-how to be in the capacity to:
❱ Analyse the competitive positioning of a brand
❱ Manage a brand, from strategy definition to operational action plan
❱ Propose innovative strategies inspired from the latest and smartest research advances in marketing, integrating the digital dimension
❱ Design, pilot and interpret qualitative and quantitative studies
❱ Identify motivations, blocking factors and leverage points in consumer behaviour
❱ Analyse and model data for marketing decision-making and for the production of strategic counselling

 

Programme curriculum

MANAGEMENT FUNDAMENTALS

  • Market Analysis and Planning
  • Brand Analysis and Strategy
  • Consumer behavior
  • Qualitative studies
  • Questionnaire design and analysis
  • Quantitative Data Analysis (SPSS, AMOS)
  • Services activities marketing
  • Customer  Relationship Management
  • E. Marketing / Digital Marketing
  • New products launching
  • Product and Brand management
  • Communication Strategy
  • Field Project
  • Brand Design

NETWORKING AND PERSONAL DEVELOPMENT

  • E-learning platform
  • Professional lectures
  • Testimonials by programme alumni
  • C.A.R.N.E.T. network of international experts
  • Job platform
  • Students office
  • Clubs & Associations
  • International events

PROGRAMME PERSONALISATION

Each student can tailor the programme in a unique andpersonalised way with 4 or 5 modules selected out of more than 120 electives taught in French or in English.

REAL-LIFE EXPERIENCE

  • 6-month (minimum) internship/apprenticeship mission in firm
  • Apprenticeship fair, Job fairs
  • Field project: carrying out a study from the definition of the subject to the delivery of results
  • Study Tour: a unique experience in a partner university (in Los Angeles in 2017, in Quebec in 2018)

 

 

Career

The MSc Marketing & Brand Management programme prepares students for career trajectories aiming at marketing management positions.The insertion rate of our graduates is 95%. Average salary is about €35,000.

Positions of graduates

  • Marketing director, CMO
  • Product manager
  • Marketing manager
  • Marketing survey assistant …

Firms that recruited our graduates

Allianz, Calvin Klein, Carrefour , Coca Cola, Colgate Palmolive, Danone, Décathlon, Dior, Fnac SA, Française des Jeux, Gan, Gucci, Havas , Heineken , Henkel, Ikea, Ipsos, L’Oréal, Laboratoire Nuxe, Lacoste, Lactalis, LVMH-Guerlain, Michelin, Moët-Hennessy , Nielsen, Philips, Procter & Gamble, Publicis, Société Générale, Swarovski, Téfal, Total, Whirlpool, Yves Rocher ...

Direct access to MSc 2nd Year

  • Open to holders of Master's degrees 1st year or 4-year university education diploma (240 ECTS) or more
  • or equivalent degrees (foreign degrees, certificate validating professional experience)

Application file content includes:

  • Management test results: TAGE MAGE management test or IAE Score Message (SIM), or GMAT
  • English tests results: TOEFL or TOEIC or IELTS

Professional project, background history, completed internships or positions held are carefully examined. Eligible applicants will be subjected to a jury-supervised motivation interview.

Application process

 

 

Programme directors

Véronique COVA

 

 

 

    

 

Admissions​

Continuing Education