MSc 2 Management, speciality MARKETING & BRAND MANAGEMENT

Programme objective

Acquire a whole range of theoretical competencies and professional know-how to be in the capacity to:
❱ Analyse the competitive positioning of a brand
❱ Manage a brand, from strategy definition to operational action plan
❱ Propose innovative strategies inspired from the latest and smartest research advances in marketing
❱ Design, pilot and interpret qualitative and quantitative studies
❱ Identify motivations, blocking factors and leverage points in consumer behaviour
❱ Analyse and model data for marketing decision-making and for the production of strategic counselling

 

Programme curriculum

MANAGEMENT FUNDAMENTALS

  • Market Analysis & Planning
  • Brand analysis and strategy
  • Brand identity management and strategies
  • Consumer behaviour
  • How to launch new products
  • Communication strategy
  • Marketing for the service sector
  • Digital marketing & Metrics
  • Management of brand-customer relations
  • Qualitative methods
  • Quantitative methods
  • Data analysis and modelling

NETWORKING AND PERSONAL DEVELOPMENT

  • E-learning platform
  • Professional lectures
  • Testimonials by programme alumni
  • C.A.R.N.E.T. network of international experts
  • Job platform
  • Students office
  • Clubs & Associations
  • International events

PROGRAMME PERSONALISATION

Each student can tailor the programme in a unique andpersonalised way with 4 or 5 modules selected out of more than 120 electives taught in French or in English.

REAL-LIFE EXPERIENCE

  • 6-month (minimum) internship/apprenticeship mission in firm
  • Apprenticeship fair, Job fairs
  • Field project: carrying out a study from the definition of the subject to the delivery of results
  • Study Tour: a unique experience in an international university (at York University in Toronto in 2015)

 

 

Career

The MSc Marketing & Brand Management programme prepares students for career trajectories aiming at marketing management positions.The insertion rate of our graduates is 95%. Average salary is about €35,000.

Positions of graduates

  • Marketing director, CMO
  • Brand manager
  • Product manager
  • Marketing manager
  • Marketing survey assistant …

Firms that recruited our graduates

Adidas, Lacoste, Gucci, Dior, L’Oréal, Coty, Danone, Mondélez, Henkel,  Philips,Ricard, Renault, Canal +, Nielsen, Gfk …

Direct access to MSc 2nd Year

❱ Open to holders of Master's degrees 1st year or 4-year university education diploma (240 ECTS) or more
❱ or equivalent degrees (foreign degrees, certificate validating professional experience)

Please, provide evidence of significant professional experience, international exposure and excellent French and English language proficiency. Recruiting is based on online application file on our site.

File content includes: results for TAGE MAGE management test; IAE Score Message, GMAT and English tests: TOEFL, TOEIC or IELTS; professional project, background history, completed internships or positions held. Eligible applicants will be subjected to a jury-supervised motivation interview.

 

Application process

 

 

Programme directors

Elyette ROUX - Eric TAFFANI

   

 

 

 

 

 

Admissions​

Continuing Education