La Londe Conference 2019

The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to Aix-Marseille University.

The first International Research Seminar in Marketing was organized by Aix-Marseille Graduate School of Management - IAE in 1974. Due to its initial location, this seminar was originally known as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Riviera and is known as the La Londe Conference.

Unlike many other conferences, it is of a reasonable size (not more than 100 participants) and truly international. It is characterized by a friendly and informal atmosphere of exchange between researchers from all over the world. Exchange is a catchword of this conference and participants stay in the same resort for better interaction.

The conference takes place early June and starts on Tuesday at 6:30pm, with a friendly "get together" enabling old friends to catch up on their latest news and new acquaintances to get to know each other informally before the actual seminar gets under way. The conference ends on Friday after lunch.

ARCHIVES :  

- La Londe Conference 2017

- La Londe Conference 2015
 

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Chairpersons

Professor Maggie Geuens Ghent University, Belgium Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. She holds a PhD in Business Economics from the University of Antwerp and was previously on faculty at the Free University of Brussels. Her main fields of research interest are in advertising, branding and consumer behavior with a special focus on how marketing elements (the retail environment, product presentation, packaging, advertising, …) can incite more healthy or sustainable consumer behavior. Her work has been published in top tier journals (e.g., Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, etc.) She is co-author of an international text book on Marketing Communications (6th edition) and serves as a member of the editorial board of the Journal of Marketing, International Journal of Research in Marketing, Journal of Advertising, International Journal of Advertising, and Journal of Marketing Communications.

Professor Brent McFerran Simon Fraser University, Beedie School of Business, B.C, Canada Brent McFerran is W.J. VanDusen Associate Professor of Marketing at Simon Fraser University’s Beedie School of Business. He received his Ph.D. (2009) from University of British Columbia. He was previously on faculty at University of Michigan (2010-13) and UBC-Okanagan (2009-10). His research examines social influences in consumption, moral psychology, and prosocial behavior. He was previously recognized as an MSI Young Scholar (2017) and won the Society for Consumer Psychology’s (APA Division 23) Early Career Award (2017). Brent’s work has appeared in leading outlets in both marketing and psychology, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Psychological Science. Hundreds of major media outlets on six continents have featured his work.

Keynote Speaker

Page Moreau, University of Wisconsin Business School

Coordinators

Virginie de Barnier, Dean and Professor of Aix-Marseille Graduate School of Management, Aix-Marseille University, France

Aurélie Kessous, Professor in Marketing, Aix-Marseille University, France

Topics of interest

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide contribution to understanding all aspects of consumer behavior. Meta-analyses of consumer behavior research are also welcome. All papers will be double-blind peer reviewed.

Outcomes

A number of papers will be invited for publication in a special issue of the Journal of Business Research. The JBR-specific topic will be “Social Identity and Corporate Social Responsibility”. A non-limitative list of topics of interest for the special issue is:

• Vintage consumption
• Consumers relationships to second-hand brands
• Sustainable luxury consumption
• Alternative consumption
• Sustainable consumption
• Collaborative consumption
• Social and cultural variables influencing reactions to communication
• Consumers from bottom of pyramid
• Moral psychology and prosocial behavior
• Social and interpersonal influences
• Consumers environmental efforts
• Wealth and welfare
• Consumer resistance

The Selection Process - Papers

We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice.

To present at the conference only (and not be considered for the JBR special issue), we invite the submission of a 2500-word extended abstract. The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain only the title, a summary (200 words maximum), and keywords. The extended abstract should follow, and references should follow JBR guidelines (details below). Neither the summary, nor the references, count against the 2500 words.

To be considered for publication in the special issue of the Journal of Business Research, a full paper is required. Manuscripts may not exceed 25 pages, double spaced, including appendices, tables (within the text), and references (MS Word not pdf), 2.5 cm or 1-inch margin on all sides, Times, 12 point font). References should follow the Journal of Business Research guidelines (http://cdn.elsevier.com/promis_misc/jbrrequirements.pdf). The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain only the title, a summary (200 words maximum), and keywords.

Selected papers by the chairpersons and the scientific committee will be invited for publication in a special issue of the Journal of Business research. Submission will open the 7th of June 2019 and be closed the 1st of September 2019. Expected final acceptance deadline is scheduled for March 2020.

Submitted manuscripts must be sent no later than 11:59 pm EST January 18, 2019. Papers will be selected based on two blind reviews (from members of the Scientific Committee and from ad hoc reviewers). Authors will be notified on or before February 28, 2019 as to the acceptance of their manuscripts.

Submission

Authors are invited to transmit their submissions via the conference management interface before January 18, 2019: https://openconf.org/lalonde2019/openconf.php.
Your submission will be acknowledged by email.

Important dates

• Deadline for paper submission: January 18, 2019

• Notification to the authors: February 28, 2019

Registration for the 2019 La Londe Conference is now closed.

Contact

Virginie de Barnier, Dean and Professor of Aix-Marseille Graduate School of Management, Aix-Marseille University, France

Aurélie Kessous, Professor in Marketing, Aix-Marseille University, France

Fanny Magnoni, Assistant Professor in Marketing, Aix-Marseille University, France

The administrative officer Julie Uski-Billieux will be happy to give you more details about reservations and other practical aspects of the conference.

Aix-Marseille Graduate School of Management - IAE
Phone: +33 (0)4 42 28 12 02 (direct line) - lalonde@iae-aix.com
AMGSM – IAE - Chemin de la Quille- Puyricard - CS 30063 - 13089 Aix-en-Provence Cedex 2 - France

Travel Information

The conference takes place at: ODALYS Résidence L'Ile d'Or  - Boulevard de la plage de l'Argentière - Agelonde - 83250 LA LONDE LES MAURES

Participants may check-in on Tuesday May 30th 2017 at any time, but rooms are available after 4:00pm. Those wishing to arrive before Tuesday should contact Julie Uski-Billieux for information (lalonde@iae-aix.com). We strongly recommend that you arrive at TOULON or HYERES railway station or TOULON-HYERES airport, since these are the most convenient and nearest to the residence. Access from Nice or Marseille is possible by rail (but is fairly complicated) or by car via the toll motor-way. The journey takes a good 90 minutes from either city.

By Air

La Londe-les-Maures is 20 kilometres (25 minutes) from Toulon-Hyères Airport with several daily flights to and from Paris Orly airport. It is about 120 kilometres (74.5 miles) from Marseille-Provence, and 160 Kilometres (99.4 miles) from Nice airport, with at least a 90 minute journey from either.

By Train

La Londe-les-Maures is 10 kilometres (10 minutes) from Hyères and 28 kilometres (about 45 minutes driving time) from Toulon railway station (with frequent fast trains (TGV) to and from Paris, Marseille or Nice). It is 160 (99.4 miles) kilometres from Nice and 95 (59 miles) kilometres from Marseilles railway stations. Rail travel information in France is available here : http://www.voyages-sncf.com. You will need to have an approximate date of departure to obtain information. Payment on line is accepted (NB: tickets are to be withdrawn using the same credit card used for purchase).

To reach the Conference resort from the airport or station

Several possibilities are open to participants to reach the conference resort:

Bus: regular bus services from Toulon or Hyères railway stations and Toulon-Hyères airport to the centre of the village of La Londe.
NB: The village centre is about 3 kilometres from the resort. Be careful if you are arriving late, buses don't run at night.
Taxi: The best solution to get to the Odalys Resort.
Contact Julie Uski-Billieux to book a taxi pickup (Toulon-Hyères, Nice, Marseille airports or railway stations or La Londe-les-Maures town centre)
OR you can choose to hire a taxi upon arrival.
NB: "No-shows" for a booked taxi will be charged the round trip
Car rental: you can arrange car rental details before leaving home through all the leading international car rental companies. Rented cars are supplied with GPS on demand (at extra cost). A free car park is provided at the resort.

You can find other detailed information on transport to La Londe on the following website (transport section): http://www.ot-lalondelesmaures.fr/informations-pratiques/acces-et-transports

More information is available on the La Londe Tourist Office website: http://www.ot-lalondelesmaures.fr