La Londe Conference 2019

The La Londe Conference is organized by the Aix-Marseille Graduate School of Management - IAE / CERGAM research center, belonging to Aix-Marseille University.

The first International Research Seminar in Marketing was organized by Aix-Marseille Graduate School of Management - IAE in 1974. Due to its initial location, this seminar was originally known as the "Sénanque Seminar". It is now located in La Londe les Maures, a seaside resort on the French Riviera and is known as the La Londe Conference.

Unlike many other conferences, it is of a reasonable size (not more than 100 participants) and truly international. It is characterized by a friendly and informal atmosphere of exchange between researchers from all over the world. Exchange is a catchword of this conference and participants stay in the same resort for better interaction.

The conference takes place early June and starts on Tuesday at 6:30pm, with a friendly "get together" enabling old friends to catch up on their latest news and new acquaintances to get to know each other informally before the actual seminar gets under way. The conference ends on Friday after lunch.


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Chairpersons

Professor Maggie Geuens
Ghent University, Belgium


Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. She holds a PhD in Business Economics from the University of Antwerp and was previously on faculty at the Free University of Brussels. Her main fields of research interest are in advertising, branding and consumer behavior with a special focus on how marketing elements (the retail environment, product presentation, packaging, advertising, …) can incite more healthy or sustainable consumer behavior. Her work has been published in top tier journals (e.g., Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, etc.) She is co-author of an international text book on Marketing Communications (6th edition) and serves as a member of the editorial board of the Journal of Marketing, International Journal of Research in Marketing, Journal of Advertising, International Journal of Advertising, and Journal of Marketing Communications.
Professor Brent McFerran
Simon Fraser University, Beedie School of Business, B.C, Canada


Brent McFerran is W.J. VanDusen Associate Professor of Marketing at Simon Fraser University’s Beedie School of Business. He received his Ph.D. (2009) from University of British Columbia. He was previously on faculty at University of Michigan (2010-13) and UBC-Okanagan (2009-10). His research examines social influences in consumption, moral psychology, and prosocial behavior. He was previously recognized as an MSI Young Scholar (2017) and won the Society for Consumer Psychology’s (APA Division 23) Early Career Award (2017). Brent’s work has appeared in leading outlets in both marketing and psychology, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Psychological Science. Hundreds of major media outlets on six continents have featured his work.

 

Keynote Speaker

Page Moreau, University of Wisconsin Business School

Page Moreau is the John R. Nevin Professor of Marketing and Executive Director of the Center for Brand and Product Management at the Wisconsin School of Business, University of Wisconsin – Madison. 
Page’s research focuses primarily on innovation and creativity, with the goal of understanding the demand for and creation of new products.  Specifically, she is interested in how and why consumers learn about, purchase, and create new products.  Moreau’s work has appeared in the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Product Innovation Management.  Her work has been honored with a JCR Best Article Award and she has been recognized as a Marketing Science Institute Young Scholar.
Moreau is currently serving as Co-Editor at the Journal of Marketing and has served as an Associate Editor at the Journal of Consumer Research and as a member of the editorial review boards at the Journal of Marketing, Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Product Innovation Management, and the International Journal of Research in Marketing.

 

Coordinators

Virginie de Barnier, Dean and Professor of Aix-Marseille Graduate School of Management, Aix-Marseille University, France

Virginie de Barnier is the Dean of Aix-Marseille Graduate School of Management - IAE, in Aix-en-Provence, France. She holds degrees in both marketing (PhD, HDR, French “Agrégation” and MBA) and psychology (Master’s Degree). Previously, she worked eight years with Havas Communication, an international advertising agency, and joined EDHEC Business School for 14 years as a professor of marketing, serving as director of the marketing department. After obtaining her French “Agrégation” she joined the Aix-Marseille Graduate School of Management – IAE as a full tenured professor in 2007. Her research interests focus on the links between psychology and marketing. In addition to having written several books and book chapters, Professor de Barnier has published many articles in academically ranked reviews such as Journal of Business Research, Recherche et Applications en Marketing, Décisions Marketing… She has supervised twelve doctoral students to completion and supervises numerous doctoral students working on branding and communication issues. At the Aix-Marseille Graduate School of Management – IAE, Professor de Barnier served as a professor and director of the Marketing & Brand Management Master’s Programme from 2007 to 2013. She has been the Dean since 2013 and has shared her clear vision of the school focusing on internationalization and diversity. 

Aurélie Kessous, Professor in Marketing, Aix-Marseille University, France

Aurélie KESSOUS is full Professor in Marketing at Aix- Marseille Graduate School of Management and Director of MSc2 Marketing & Brand Management. She completed her PhD. in 2009 at I.A.E Aix-Marseille. She started her academic career as Assistant Professor at INSEEC Business School (Paris, London) in 2010. Then, she obtained her position at Aix/Marseille University in 2015, first as a University Lecturer in marketing at Faculté d’Economie et de Gestion, and then in 2018, as full Professor at Aix- Marseille Graduate School of Management. Her work mainly falls into the field of consumer behaviour and brand management with a specific focus on retro-marketing and luxury marketing. The results of her studies have been published in academic journals such as Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Retailing and Consumer Services, Recherche et Applications en Marketing, Décisions Marketing.
Fanny Magnoni, Assistant Professor in Marketing, Aix-Marseille University, France
Fanny Magnoni is Assistant Professor and Academic co-Director of the MSc in International Business at Aix-Marseille Graduate School of Management (IAE Aix-en-Provence) and member of the Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille Université (CERGAM). In 2009, she earned a Ph.D from IAE Aix-en-Provence - CERGAM. She started her academic career as Assistant Professor at Grenoble IAE Graduated School of Management (Grenoble Alpes University- CERAG) in 2010. Then she obtained her position at Aix-Marseille Graduate School of Management in 2017. Her general research interests are consumer-brand relationships, brand and line extension strategies, luxury brand management, brand digital strategies and social networks, connected objects and well-being. Her work has been published in academic journals (Recherche et Applications en Marketing, Journal of Brand Management, Décisions Marketing, Revue Française du Marketing) and presented at international conferences organized by the American Marketing Association, the Academy of Marketing Science, the European Marketing Academy, the Association Française du Marketing…

Topics of interest

We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide contribution to understanding all aspects of consumer behavior. Meta-analyses of consumer behavior research are also welcome. All papers will be double-blind peer reviewed.

Outcomes

A number of papers will be invited for publication in a special issue of the Journal of Business Research. The JBR-specific topic will be “Social Identity and Corporate Social Responsibility”. A non-limitative list of topics of interest for the special issue is:

  • Vintage consumption
  • Consumers relationships to second-hand brands
  • Sustainable luxury consumption
  • Alternative consumption
  • Sustainable consumption
  • Collaborative consumption
  • Social and cultural variables influencing reactions to communication
  • Consumers from bottom of pyramid
  • Moral psychology and prosocial behavior
  • Social and interpersonal influences
  • Consumers environmental efforts
  • Wealth and welfare
  • Consumer resistance

The Selection Process - Papers

We call for original papers, written in English. Authors are free to subsequently publish their paper in any journal of their choice.

To present at the conference only (and not be considered for the JBR special issue), we invite the submission of a 2500-word extended abstract. The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain only the title, a summary (200 words maximum), and keywords. The extended abstract should follow, and references should follow JBR guidelines (details below). Neither the summary, nor the references, count against the 2500 words.

To be considered for publication in the special issue of the Journal of Business Research, a full paper is required. Manuscripts may not exceed 25 pages, double spaced, including appendices, tables (within the text), and references (MS Word not pdf), 2.5 cm or 1-inch margin on all sides, Times, 12 point font). References should follow the Journal of Business Research guidelines (http://cdn.elsevier.com/promis_misc/jbrrequirements.pdf). The first page should be reserved for the title, the name of the author(s) and the address (including e-mail). The second page should contain only the title, a summary (200 words maximum), and keywords.

Selected papers by the chairpersons and the scientific committee will be invited for publication in a special issue of the Journal of Business research. Submission will open the 7th of June 2019 and be closed the 1st of September 2019. Expected final acceptance deadline is scheduled for March 2020.

Submitted manuscripts must be sent no later than 11:59 pm EST December 28, 2018. Papers will be selected based on two blind reviews (from members of the Scientific Committee and from ad hoc reviewers). Authors will be notified on or before February 28, 2019 as to the acceptance of their manuscripts.

Submission

Authors are invited to transmit their submissions via the conference management interface before December 28, 2018: https://openconf.org/lalonde2019/openconf.php.
Your submission will be acknowledged by email.

Important dates

  • Deadline for paper submission: December 28, 2018

  • Notification to the authors: February 28, 2019

Contact

Virginie de Barnier, Dean and Professor of Aix-Marseille Graduate School of Management, Aix-Marseille University, France

Aurélie Kessous, Professor in Marketing, Aix-Marseille University, France

Fanny Magnoni, Assistant Professor in Marketing, Aix-Marseille University, France

 

The administrative officer Julie Uski-Billieux will be happy to give you more details about reservations and other practical aspects of the conference.

Aix-Marseille Graduate School of Management - IAE
Phone: +33 (0)4 42 28 12 02 (direct line) - lalonde@iae-aix.com
AMGSM – IAE - Chemin de la Quille- Puyricard - CS 30063 - 13089 Aix-en-Provence Cedex 2 - France


Travel Information

The conference takes place at: ODALYS Résidence L'Ile d'Or  - Boulevard de la plage de l'Argentière - Agelonde - 83250 LA LONDE LES MAURES

Participants may check-in on Tuesday May 30th 2017 at any time, but rooms are available after 4:00pm. Those wishing to arrive before Tuesday should contact Julie Uski-Billieux for information (lalonde@iae-aix.com). We strongly recommend that you arrive at TOULON or HYERES railway station or TOULON-HYERES airport, since these are the most convenient and nearest to the residence. Access from Nice or Marseille is possible by rail (but is fairly complicated) or by car via the toll motor-way. The journey takes a good 90 minutes from either city.

By Air

La Londe-les-Maures is 20 kilometres (25 minutes) from Toulon-Hyères Airport with several daily flights to and from Paris Orly airport. It is about 120 kilometres (74.5 miles) from Marseille-Provence, and 160 Kilometres (99.4 miles) from Nice airport, with at least a 90 minute journey from either.

By Train

La Londe-les-Maures is 10 kilometres (10 minutes) from Hyères and 28 kilometres (about 45 minutes driving time) from Toulon railway station (with frequent fast trains (TGV) to and from Paris, Marseille or Nice). It is 160 (99.4 miles) kilometres from Nice and 95 (59 miles) kilometres from Marseilles railway stations. Rail travel information in France is available here : http://www.voyages-sncf.com. You will need to have an approximate date of departure to obtain information. Payment on line is accepted (NB: tickets are to be withdrawn using the same credit card used for purchase).

To reach the Conference resort from the airport or station

Several possibilities are open to participants to reach the conference resort:

Bus: regular bus services from Toulon or Hyères railway stations and Toulon-Hyères airport to the centre of the village of La Londe.
NB: The village centre is about 3 kilometres from the resort. Be careful if you are arriving late, buses don't run at night.
Taxi: The best solution to get to the Odalys Resort.
Contact Julie Uski-Billieux to book a taxi pickup (Toulon-Hyères, Nice, Marseille airports or railway stations or La Londe-les-Maures town centre)
OR you can choose to hire a taxi upon arrival.
NB: "No-shows" for a booked taxi will be charged the round trip
Car rental: you can arrange car rental details before leaving home through all the leading international car rental companies. Rented cars are supplied with GPS on demand (at extra cost). A free car park is provided at the resort.

You can find other detailed information on transport to La Londe on the following website (transport section): http://www.ot-lalondelesmaures.fr/informations-pratiques/acces-et-transports

More information is available on the La Londe Tourist Office website: http://www.ot-lalondelesmaures.fr