CERGAM Research axes

CERGAM research axes are presented as follows:

Strategy and governance of public and private organizations

  • Ethical and social responsibility of organizations
  • Territorial strategy
  • Managerial and decisional processes

Research axis directors: Joyce Liddle (IMPGT), Emmanuelle Reynaud (IAE)

 

Brand management: services and products

  • Management of costumer relations – brands
  • Services management
  • Brands, intellectual property rights, market processes

Research axis directors: Sylvie Llosa (IAE), Elyette Roux (IAE)

 

Entrepreneuriat, information et internationalisation

  • ICT, innovation and internationalisation
  • Strategic scanning, information systems and social networks
  • International entrepreneurship

Research axis directors: Bénédicte Aldebert (FEG), Serge Amabile (FEG)